Many of Fujifilm’s cameras in the past few years have been incredibly frustrating to me. The brand that sold photographers the idea that their X Trans sensors could perform on the same level as full-frame sensors quickly pivoted within a few years to making their own medium format cameras. Then, they seemingly dismissed their fan-base by catering more to the content creator than the photographer. It’s one thing to try new experiences as you evolve as a brand — but it’s another to abandon your customer base. Fuji hasn’t really done that — but they surely feel like that friend who only reaches out to you when they need something instead of offering up symbiosis. And in many ways, I feel like the Fujifilm Instax Mini Evo Cinema is a culmination of that.
