Last Updated on 11/18/2025 by Chris Gampat
While all the other photo publications are chasing companies that don’t care about us for review units on the newest cameras, I’ve decided a while ago that I’ve mostly given up on the big three. At this point, asking the non-existent avocados in my fridge to stop browning feels easier than asking Canon, Nikon, and Sony to make something for photographers first. And I know that I speak for communities of photographers out there who face reality with a dose of therapy — that’s why so many new point-and-shoot cameras are popping up. And most recently, the Echolens has found its way into my office. To be honest, this is the most enjoyable experience I’ve had with one of these digicams all year.
Before I go on, I have to reiterate this: I’m so glad this camera exists. I remember when folks were really hyped about it. Then it became official. After some delays, it’s now here. Below are some details about this camera from our original news article:
- It’s got a vintage Leica-inspired design
- The team says that it’s inspired by old disposable cameras from the 90s
- Full retail cost will be $150, but Kickstarter pricing was lower
- There’s a built-in Wifi button to upload images directly to your phone
- There’s no screen
- It’s made with Polycarbonate Composite & Aluminum
- It has a Xenon flash
- It uses WiFi and USB-C
- There are various film filters to capture that vintage look
- Pure images, no AI smoothing or excessive sharpening
By all means, this is the Anti-AI camera — and I’d rather warm up to a human any day instead of an AI.
The Echolens is a different kind of point-and-shoot altogether. Like both the Paper Shoot camera and the Camp Snap Pro, it doesn’t have a screen. That means that I’m not spending a lot of time customizing the camera to my own wants and needs. Indeed, modern camera menus have become so complex and extensive that they require their own search bar. While the technology inside these cameras has modernized, the menus still feel like they’re from a time before Apple introduced the universal search feature.





Like the Leica M11-D and its predecessors, it harkens back to a time before then. The Echolens feels like a time between 1998 and 2006, when smartphones weren’t in everyone’s hands yet, but we were all still thinking about tech heavily in the aftermath of 9/11. This is evident in many things that the Echolens wears like your favorite outfit. In place of a screen on the back, there’s a little screen with a shot counter on the bottom. You get 54 shots with every digital roll of film that you shoot. You’ll wake the camera up by turning the film advance wheel — which is quite an odd albiet fascinating way of doing things that reminds me of disposable cameras. After you’d shoot a frame, you’d immediately advance to the next. Echolens doesn’t want you to do that. Instead, it wants you to wait until you’re about to shoot, then advance the wheel, then shoot. This is something to keep in mind as you’re going about life and shooting — otherwise the camera will go to sleep in between shots.
Because there’s also no screen, the battery life lasts for nearly forever. This is the case even when using a flash. Like those older disposable cameras, the Echolens gives you an indicator light to tell you when it’s ready to fire. But instead of it going from red to green, it’s either off or glowing red. And trust me, you’ll need to use the flash.
Next, you’ll put the camera’s beautiful viewfinder to your eye, and shoot. The shutter is loud — and you’ll even feel it. However, it doesn’t line up with how long the shutter stays open for. So instead, you’ll need to shoot, maybe wait a second or so while keeping perfectly still, and then take the camera away. This is one of the most confusing things about the Echolens. However, if you’ve developed your photography career by practicing good form and not relying on technology to do everything for you, then you’ll be just fine. We’ve got a treasure trove of articles on how to do this, but here’s one that may really appeal to you.
After you’re done shooting, you’ll press the wifi button on the bottom of the camera until you see a blue light appear on the back of the camera. Then you load up the Echolens app on your phone, connect the camera, and have the app develop the roll of digital film. Basically, it’s just downloading the 8MP images to your phone and putting them in a gallery. From that gallery, you can select your favorites and download images to your phone’s albums. When the photos have been downloaded, the app will prompt you to select one of four film rolls. There’s a black and white roll which looks a bit like T-Max and Tri-X, a Rosey one that reminds me of images from the early 2000s, another that reminds me of older Kodak film, and yet another that’s a bit warmer-toned. When you’re done, you advance the shutter to get ready to shoot or don’t do it if you’re all done using the camera.
I did exactly this the other night at my good friend’s birthday party. I was leaving early and I told him that I’d give him all the images immediately. Within a few minutes, the photos were on my phone and then airdropped to him.
But are the images good? Let me quote what a few people told me:
- Oh, they even look retro!
- Cute!
- Oh my god, these are so good
Here are some of those images and more. If you’ve seen photos from the Kodak Charmera, you’ll agree that it’s basically that, but on steroids at 8MP.

















I ended up walking home in the rain, and even in light rainfall, the Echolens survived. Granted, it isn’t weather-resistant at all, and I’d put it in my pocket between taking photos. Not being weather-resistant is something I’d expect from a company like Echolens that is this small, not from Canon, Nikon, Sony, or other major brands.
To reiterate what I’ve said many times: long live the digicam. I’m so sick of all these big brands allegedly not spending money with YouTubers to get a bigger splash on the web and generate algorithmic hype than caring about authenticity. But the truth is that the Echolens feels more authentic than most of the cameras I’ve used since the pandemic.
Not everyone wants to shoot video, carry around a bit lens, or stare at screens. It may be too late until the Japanese brands realize that they’re creating something similar to the transition between DSLRs to mirrorless where they’re pigeon-holding themselves with their own fetishes. I, on the other hand, refuse to make images for an algorithm that cares nothing about me. Instead, I make photos built on internal validation that end up putting smiles on the faces of so many other people.
Japan: wake up already.

I’m awarding the Echolens five out of five stars, the the Phoblographer’s Editor’s Choice award. It really deserves it. Go check them out.
